I was reading this piece on MGID's blog https://www.mgid.com/blog/the-path-to-profits-how-ai-empowers-publishers about AI and how it's changing the game for content publishers. Imagine AI analyzing data to personalize content recommendations based on user preferences. It's making online experiences so much more relevant and engaging. Publishers can now tailor content strategies to individual behaviors, improving retention and ultimately, profitability. It's exciting to see technology shaping the future of digital content consumption.