Ad blindness

by Jeffery77 on Mar 21st, 2025 15:23 PM

Ever feel like online ads just fade into the background? That’s ad blindness in action. It happens when people unconsciously ignore banners because they’re used to seeing them everywhere. Marketers spend big on flashy designs, but if users don’t notice, what’s the point? According to MGID’s insights, the key is breaking the pattern—using native ads, better targeting, and engaging formats that blend with content. If advertisers don’t adapt, they’re just throwing money into the void. Have you ever scrolled past an ad without even realizing it?