The email that changed everything

by jalann on Mar 10th, 2025 15:19 PM

A while back I sent an email that failed. Not one click, not one response, almost no opens. I almost gave up on email marketing for my nonprofit until I realized I was doing it all wrong. Supporters don't want to feel like just another name on a list. They want to feel like they're being seen. That's when I changed my whole approach. I found https://flowium.com/blog/email-marketing-for-nonprofits/ and started implementing strategies that really work. First, I segmented my list - no more one-size-fits-all emails. Then I started writing as a person, not a corporation. And the biggest change? I started telling stories. Instead of saying, “We need donations,” I told stories of how one donor helped change someone's life. Instead of generic “Join us” messages, I was making people feel like insiders. And guess what? The number of discoveries doubled. Donations increased. Engagement skyrocketed. If you're struggling with email, don't give up - fix your strategy instead.